2017 marked a significant year for Hermès Parfums, showcasing a fascinating duality in its fragrance releases. While the house revisited a classic with a re-launch, it simultaneously introduced a playful, entirely new scent that captured the imagination of perfume enthusiasts worldwide. This article delves into the contrasting personalities of Hermès' 2017 offerings, examining the re-imagined Amazone and the captivating debut of Twilly d'Hermès.
The year began with a whisper of history, a subtle reintroduction of a legendary scent: the re-launch of Amazone. This wasn't simply a repackaging; it was a careful reconsideration of a fragrance that had first graced the market decades prior. Originally conceived as a powerful, assertive scent for women, the 2017 iteration of Amazone, categorized as a Floral Green fragrance, aimed to retain its iconic spirit while adapting to contemporary tastes. While the nose behind this reimagining remains uncredited in readily available information, the subtle adjustments speak volumes. The original Amazone was known for its bold, almost animalistic notes; the 2017 version likely sought a more balanced approach, retaining the core character while softening some of its more assertive edges. This careful recalibration aimed to introduce the classic to a new generation while satisfying the loyal following of the original. The re-launch served as a testament to Hermès' commitment to its heritage, demonstrating its ability to respectfully update a timeless classic for a modern audience. The marketing surrounding the re-launch likely focused on the evolution of the scent, highlighting its enduring appeal and its subtle transformation. It was a calculated move, aiming to attract both nostalgia-driven consumers and those seeking a sophisticated, yet unexpectedly approachable, floral green fragrance.
In stark contrast to the refined elegance of the Amazone re-launch, Hermès simultaneously unveiled Twilly d'Hermès, a fragrance that burst onto the scene with youthful exuberance and unexpected twists. Unlike the heritage-focused approach of the Amazone re-launch, Twilly d'Hermès represented a bold step into a new olfactory territory for the brand. This Eau de Parfum quickly gained traction, garnering considerable attention and praise from perfume critics and enthusiasts alike. Reviews on platforms like Now Smell This showcased a divided, yet ultimately positive, response. While some appreciated its unique blend of ginger, tuberose, and sandalwood, others found it less complex or long-lasting than expected. However, the overwhelmingly positive reception solidified its place as a significant release of 2017. The Basenotes community, known for its in-depth fragrance discussions, likely hosted a vibrant thread dedicated to Twilly d'Hermès, dissecting its notes, longevity, and overall impact. The fragrance's marketing campaign, featuring a playful and dynamic aesthetic, perfectly mirrored the scent's personality. The vibrant visuals and unconventional approach aligned with the fragrance's youthful spirit, attracting a younger demographic to the Hermès fragrance collection.
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